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IAB Prepares Behavioural Advertising Campaign

Ahead of the ePrivacy Directive due out in May, the IAB is ready to launch an effort to heighten awareness of the icon that tell consumers what kind of information about them is being collected online.

Nick Stringer, IAB head of regulatory affairs, said, “The key point is that we want people to be informed. Consumers need to be empowered so they have control. They need to be clear about what information is being collected and used and we need to give them the tools they need to manage it.”

The icon, which is being rolled out across Europe as part of the IAB’s behavioural advertising framework, is designed to provide consumers with greater awareness and transparency about how their data is being used.

Read the whole story at Marketing Week »

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