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Actor Jeff Goldblum With Blake Griffin For Kia

Moviegoers and TV viewers are familiar with the face, voice and acting chops of Jeff Goldblum, whose Hollywood resume includes “Independence Day,” “Jurassic Park” and on TV as Det. Zach Nichols on “Law & Order: Criminal Intent.” Now, basketball fans and auto buyers can see Goldblum playing the role of a scientist whose forte is "dunkology" in a new commercial for Kia that stars Blake Griffin of the Los Angeles Clippers. Griffin currently appears in other commercials as part of a multi-year deal with Kia, which said the alliance with the 2010-11 NBA Rookie of the Year has "greatly exceeded its expectations" in reaching what it describes as an educated, urban and multicultural target audience.

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