Cleveland Browns running back Peyton Hillis is featured in a new, national advertising campaign for Shamrock Farms Rockin' Refuel.
Hillis will appear in ads in magazines including Sports Illustrated, Muscle & Fitness and Muscle & Body, and in ads on Web sites targeted to active men.
In addition, Hillis will take part of Rockin' Refuel's national education campaign to help players, parents, coaches and athletes understand sports nutrition and the importance of protein.
Rockin' Refuel, 100% milk fortified with 20 grams of protein, has a 2:1 carb to protein ratio and is designed to optimize muscle recovery after exercise, according to Shamrock Farms. It is used by more than 100 college and high school athletic programs.