• March 19, 2003

M3 Alliance Consulting, a firm of consultants focused on the Hispanic market, has opened its doors. The firm’s mission is to provide marketing, media and management expertise to help mainstream U.S. companies break into the Hispanic marketplace, as well as to enable companies within the market to better focus their efforts. The firm has already secured several clients, including Colgate Palmolive, Nestle, Albertson’s, Kroger Cos., Ronco, Rolling Art Television and others. “We started M3 Alliance Consulting with the intention of giving senior corporate management a strategic resource to evaluate the bottom-line impact of the nearly 40 million Hispanic Americans. While U.S. Hispanics represent a sizeable 13% of the U.S. population, they are a majority or a plurality in many major markets. US companies who value identifying major growth opportunities will see M3 Alliance as a way to develop strategies to access those markets,” said founding partner Robert Orci.