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'Du Jour' Mag, For Richie Rich, To Launch In Fall

  • Adweek, Tuesday, February 28, 2012 4:46 PM

Quarterly digital print pub Du Jour, targeting readers with a net worth of $5 million in major metropolitan areas, will debut this fall, a joint effort of "Niche Media founder Jason Binn, flash sale site Gilt Groupe, and James Cohen of Hudson News and duty-free titan Dufry," writes Emma Bazilian.

"What sets this luxury title apart is its existing access to Gilt’s roster of wealthy subscribers, Binn told The New York Times," Bazilian adds.

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