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A Walk Through Google TV's Ad Offering

A partnership with Cox Communciations signed in January has allowed Google to explain its ad inventory and viewers to more than 42 million households, according to Kalle Tompros, who explains how the setup looks similar to an auto-placement campaign in AdWords. The Google TV campaign is broken into networks -- which online marketers call ad groups -- and programs, or placements. The 30- or 60-second creative looks like a YouTube video ad. Tompros takes us through the offering, explaining a client's recent campaign.

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