Around the Net
Changes Afoot In Bing-Yahoo Search Alliance
- PPC Hero, Tuesday, March 6, 2012 2:34 PM
Updates in Microsoft adCenter make daily account management easier, according to Shirin Miller. She runs through tweaks in features, such as location extension, browser updates, gender-age targeting, adCenter desktop updates, negative keywords, and global targeting. For example, she expects that by mid-March, negative keywords set at ad group and campaign group levels will combine, making the functions more similar to Google's AdWords.
