Around the Net
Election-Year Campaigns: Pubs Target Readers With Coverage
- Capital New York, Tuesday, March 6, 2012 3:13 PM
Print publications are jumping on the digital and social media bandwagons to attract readers eager for election coverage.
First up, the New York Times is offering its most extensive bit of video coverage today, Super Tuesday. Starting at 7 p.m., the nytimes.com will feature live and preproduced videos starring "the big guns from its bench of political reporters, editors and columnists," writes Joe Pomeo.
That includes op-ed columnist Gail Collins (whose columns are masterpieces of witty insight, we think), as well as Washington bureau chief David Leonhardt, White House correspondent Jackie Calmes, and New York Times Magazine political correspondent Matt Bai.
But the Times venture is competing against an online pub, Politico, whose video coverage of Super Tuesday will not only be available at politico.com, but also on TV at C-SPAN.
Later in the year, Time magazine is partnering with Foursquare at both political conventions, offering special content to those checking in, from access to venues and events, "plus convention tips from Time reporters," writes Laura Hazard Owen.
