Comcast's Sports-Heavy Strategy For Turning Around NBCU

The stakes are high for "Comcast as it seeks to make a success of NBCU, and in the process validate [the] decision to merge the two companies into a content and distribution colossus. Such conglomerates are now seen as unmanageable at best -- and at worst, disastrous like the AOL/Time Warner merger of 2001," writes Douglas Alden Warshaw.

"Bigtime, ratings-grabbing sports such as the Super Bowl and, yes, the Olympics" are key to the company's strategy, Warshaw adds in this analytical piece, which also provides behind-the-scenes anecdotes of such events as the resignation of longtime NBC sports chief Dick Ebersol.

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Tags: sports, tv
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