Comcast's Sports-Heavy Strategy For Turning Around NBCU

Fortune, Tuesday, March 6, 2012 3:13 PM
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The stakes are high for "Comcast as it seeks to make a success of NBCU, and in the process validate [the] decision to merge the two companies into a content and distribution colossus. Such conglomerates are now seen as unmanageable at best -- and at worst, disastrous like the AOL/Time Warner merger of 2001," writes Douglas Alden Warshaw.

"Bigtime, ratings-grabbing sports such as the Super Bowl and, yes, the Olympics" are key to the company's strategy, Warshaw adds in this analytical piece, which also provides behind-the-scenes anecdotes of such events as the resignation of longtime NBC sports chief Dick Ebersol.

Read the whole story at Fortune »

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