Pet Insurance Sales Are Up
Pet insurance providers have grown tenfold during the last decade to 11 companies — including Pets Best Insurance, the Hartville Group and Embrace Pet Insurance.
Though only about 1% of U.S. dogs and cats are insured 2009 spending totaling $303 million is expected to jump to $753 million by 2014, according to a report by Packaged Facts research firm. Overall, pet insurance policy sales have increased between 8% and 10% annually at different companies, says Kristen Lynch, executive director for the North American Pet Health Insurance Association.
In 2011, Americans spent an estimated $50.8 billion on their pets, and more than a quarter of those expenses — $14.1 billion — came in the form of vet bills, according to the American Pet Products Association.
Recent Around the Net In Brand Marketing Articles
-
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ... -
NFL-Microsoft Deal 'Landmark' Game-Changer May 23, 9:10 a.m.
A new multi-year alliance between the league and Microsoft, valued at $400M, will give the company ... -
Future Of Fast Casual: Alcohol May 23, 9:10 a.m.
Fast-casual restaurants are using alcoholic beverages as a way to differentiate their brands. “We’re seeing a ... -
NFL Puts Super Bowl L Into Levi's Stadium May 23, 9:10 a.m.
In 1985, the last time a Super Bowl was played in Northern California, San Francisco defeated ... -
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ...
1 comment on "Pet Insurance Sales Are Up".
Leave a Comment