Faster and with an improved screen, the new iPad, hitting the market March 16, will help marketers finally realize the potential of tablet advertising: "to run the kind of rich magazine or even TV-style ads that still command most of the advertising dollars spent," writes Robert Hof. ”For the first time, traditional magazine ads and TV ads suddenly become compelling on a computing device."
"The tablet is the TV of this generation,” Jason Baptiste, CEO of Onswipe, tells Hoff. “It’s the beauty of print married to the scale of the Web."