Most Over 45 Plan To Buy Smartphone, Study Finds

Brand Republic, Monday, March 12, 2012 3 AM
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A survey of 998 shoppers by Savvy Marketing finds that 72% believe they will own such device by the end of the year, the majority of whom are over age 45. Fifty-five percent would like to replace their loyalty cards with an app, and 44% would like to see smartphones able to track down items in a store. Most shoppers weren’t sure about near-field communication; just 41% like the idea of paying for goods with their smartphones.

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