• March 13, 2012

As part of its U.S.-launch marketing blitz, Kraft's belVita breakfast biscuits brand has invested in making a big splash during SXSW Music.

BelVita will help kick off the music events with a breakfast (free full belVita breakfast and brunch cocktails) featuring a performance by Kaiser Chefs.

In addition, the biscuits will be on the menu during a daily sponsored event at the Motorola Cafe hosted at Moonshine Grill, where celebs, media and VIPs hang between events.

BelVita samplers are also being distributed on the streets surrounding the Austin Convention Center.