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Targeted Content Lifts EasyJet Conversions By 20%

The airline’s home page had been pretty static, filled with formulaic content that spoke to no one. Then, the company introduced content that can it can pull into its stop promotional banners, which can change based on a user’s search history. Speaking at Sitecore’s Digital Trendspot 2012 event, Richard Levin, EasyJet head of CRM, said, “Half of EasyJet customers have a clear idea of where and when they are going to travel so go straight to the booking funnel, but for the other 50%, their decisions are not set in stone, so by offering such formulaic content on the homepage the flight operator was missing a trick.”

Read the whole story at New Media Age »

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