Fiat Launches New Ad

  • March 15, 2012

Fiat is launching a new commercial for the 2012 Fiat 500. The spot, "Baby," will run on local and national broadcast and cable channels in both a 30- and 15-second version. The commercial has a baby “Che cosa guiardi?” (what are you looking at?) a reference to an earlier spot,  "Seduction." The ad for the Fiat 500 Abarth starring Charlie Sheen, "House Arrest," will also run on Thursday evening. Both spots are via Doner of Detroit.

Olivier Francois, Chrysler's chief marketing officer, said the objective is to sell "cars through a brand" instead of selling a brand through its cars. The Sheen commercial has run for two weeks on YouTube with 1.5 million views, per the company.

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