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CNN Tops In Social Media, But Ratings Still Lag

  • The Wrap, Friday, March 16, 2012 2:11 PM

Especially because of its focus on politics in February, CNN was No. 1 in number of social media mentions that month, accounting for 13% of the total, Trendrr reports. But even while it significantly outperformed rivals Fox News and MSNBC in social media, CNN's ratings still lagged behind the other two channels.

“To say that there is a direct correlation [between ratings points and social] right now would not be the right thing to say,” Trendrr's founder Mark Ghuneim tells TheWrap. “But there is definitely a correspondence. This is the beginning of the ability for networks to value their media based on engagement and not just reach.”

Check out this post for more Twitter twatter, including a clip from Jon Stewart making fun of CNN's reliance on trending topics.

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