Around the Net
A First: Digital Ad Spend To Overtake Print In '13
- The Financial Times , Monday, March 19, 2012 3 AM
For the first time, digital ad spend worldwide will pass the print revenue of newspapers next year, says Aegis Group’s Carat. The global ad market for both print and digital is forecast to grow by 5.5% in 2013. The media buying agency has cut in half its forecast for the European media market, to 1.5%, this year, despite the London Olympics. TV is expected to grow 5.5% this year and 5.3% next, while digital will zoom by 16.5% this year and 13.5% next.
