• by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2012

Interesting view on a well-reported subject. Marketers buying TV media need to take into consideration the distraction factor with more viewers spending time multitasking on mobile devices while watching a show. Scott Brady, senior VP of digital analytics at Nielsen, said during a breakout session on mobile that 88% of table and 86% of smartphone owners use their device while watching TV.