Commentary

Ad results, audience composition, and scale are most important for digital video

Advertiser Perceptions asked marketers and agencies what the most important factors driving the adoption -- or preventing further adoption -- of digital video were, and found that the top resutls were ad results, the right audience (audience composition) and scale (audience reach) were the top reasons, according to Randy Cohen. Agencies and marketers broadly agree that ad results are the most important factor.  However agencies care more about targeting, optimization, engagement, content and image.

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