Coca-Cola Spreads Simple Moments Of Online Happiness To Fans

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Sometimes, the simplest things can bring a smile to one’s face. That’s the idea behind Coca-Cola’s Sitelets.

Shortly after Coca-Cola transitioned to Facebook’s Timeline business page, the brand reached 40 million “Likes.” And so began a set of mystery riddles. Here are the first two, posted only on Coca-Cola’s Facebook page.

It’s warm and sandy, right under your feet
By this crackling fire, good friends will meet.
Fun music is played, by women and men
You’ll think to yourself, “When can we do this again?”
There’s nothing more that I desire,
Than hanging out at A _ _ _ _ _ _ _ _ _ _ _ _ .com

&

Even if they pop I smile,
It's no secret why.
The soapy rainbow swirls,
Are magic to my eye.
I love looking up at clouds,
And blowing _ _ _ _ _ _ _ in the _ _ _ .com

Brand enthusiasts who solved the first riddle made their way to ABeachBonfire.com, a virtual bonfire featuring the sounds of crashing waves, crackling flames and guitar music. Use your mouse to make a clinking noise on the three Coca-Cola glasses in the sand.

The second site went to BlowingBubblesInTheSky.com, where fans can blow bubbles in a cloudy, blue sky using their computer’s microphone.

Created by Wieden+Kennedy Amsterdam, the Coke Sitelets were designed to “provoke small moments of happiness and make people smile.”

Each Sitelet takes six weeks to produce, from start to finish. Solving these little riddles takes significantly less time; Coke said fans start guessing the moment the riddles are live on the site.

No prizes are awarded to the first fan that solves each riddle and more mysteries will be posted over the next two months. I’ll leave you with one:

Set them up row after row
Knock them down and watch them go
It’s a toy that the whole world knows
The simple joy of F _ ll _ _ _ D _ _ _ _ _ _ _ .com

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2 comments on "Coca-Cola Spreads Simple Moments Of Online Happiness To Fans".

1. Khalid Low from Reindeer Company
   

   commented on: March 19, 2012 at 4:56 p.m.
   This is quite interesting. The riddles are a great idea with "fans" coming back to check out the answers. Talk about repeat audience or should I say brand "likes"? What was the number of "likes" before the transition though? Would like to see that for measurement purposes.
2. Jay Draper from Ogilvy
   

   commented on: March 20, 2012 at 11:34 p.m.
   Wow. Coca cola is now officially out if ideas. Just because you CAN do something doesn't mean you SHOULD. What a waste of time and money.

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