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Media Buyers Put Premium On VoD Spend

In its latest UK Online Video Advertising Market Report, Collective finds media buyers willing to pay more to place their VoD efforts against good quality content rather than on long tail websites. The advertising technology company says media buyers are eager to broaden their reach via quality short-form video across the web, with 55% now placing more than half of their campaigns on non-broadcaster platforms, and only 15% spending more than 75% of their budget on broadcaster platforms, a 16% drop since September 2011′s survey.

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