All3Media TV App To Shake Up VoD Marketing

The Guardian , Tuesday, March 20, 2012 3 AM
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All3Media, the UK’s largest independent producer, has struck a deal to launch a VoD app on Internet-connected Samsung and LG smart TVs, allowing viewers to bypass services like LoveFilm and Netflix. It will launch in the UK this week and in the US within the next month. Viewers will be able to buy and watch shows via A3M, initially on a PPV basis. The app is viewed as a test for pricing and appetite.

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