News Brief
Gap's Athleta To Sponsor USA Women's Water Polo
Mar 19, 2012, 5:21 PM
Athleta, the Gap’s women’s sports apparel brand, says it will be an official sponsor of the USA Women’s Water Polo Team in the Olympics this summer in London, providing the team with Athleta “dry-land workout and active lifestyle apparel.” This year, the 17 women on the team have a total of 12 Olympic medals and 16 World Championship titles. Athleta says it will feature the stories of individual athletes through blogs, online profiles, store events as well as hosting team fundraisers.
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