• by Joe Mandese  @mp_joemandese, March 19, 2012

Don’t let Zappos.com Facebook Marketing Lead Nathan Luman follow you on stage. The results can be, well, unbearable.

After Coca-Cola Group Director of Integrated Marketing Content Anders Pers did a case study presentation around the beverage marketers incredible social media campaign around saving the polar bears, a well-known Coca-Cola mascot, Luman took the stage for his own presentation, feigning the awe of following a guy who was “saving the panda bears.”