Report: Zynga Eyeing OMGPOP For $200M
Hungry for its next social-gaming hit, Zynga is reportedly pursuing OMGPOP for somewhere in the neighborhood of $200 million. If you’re not familiar (neither were we), OMGPOP is the company behind Draw Something, a white-hot mobile and Internet game inspired by Pictionary. “It’s my understanding that the talks have not yet entered the more advanced, exclusivity stage because there are still other Japanese buyers like GREE that are interested in the company,” TechCrunch’s Kim-Mai Cutler reports.
If the deal does go through, it would be Zynga’s biggest publicly disclosed acquisition to date. “Zynga’s track record is mostly in acquiring small teams for a talent-price range of $5 to $20 million,” Cutler notes. “But it did make a fantastic deal in late 2010 to buy Words With Friends-maker Newtoy for $53.3 million in cash and stock -- a price that looks positively low in retrospect.” After buying Newtoy, Zynga was able to double Words With Friends’ daily active users in 120 days.
Still, for Zynga, this is a question of buy or build, according to Cutler. “On the one hand, Zynga could launch a competing title … But that means it would come several months late to the market and then split the market with OMGPOP.”
Recent Around the Net In Online Marketing Articles
-
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ... -
Yahoo Redoes Flickr May 21, 12:15 p.m.
On the heels of its agreement to buy Tumblr, Yahoo on Tuesday relaunched photo service Flickr. ... -
Apple Losing Luster Among Mobile Users May 21, 12:15 p.m.
Adding to suspicions that Apple is losing its luster, new data shows that customers are not ... -
Chinese Hackers Pose New Threats May 20, 11:25 a.m.
After a short pause, Chinese hackers have reportedly resumed their attacks on various U.S. targets, including ... -
YouTube Users Upload 100 Hours Of Video Every Minute May 20, 11:23 a.m.
In honor of its eighth birthday, YouTube has released some viewership data worth celebrating. “Most staggeringly, ... -
Pinterest Brings Brands Into The Fold May 20, 11:22 a.m.
Don’t call it advertising, but Pinterest just debuted a new type of pin, which is seen ... -
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ...
Be the first to comment on "Report: Zynga Eyeing OMGPOP For $200M"
Leave a Comment