Commentary

How Digitaria Invented The Social Donation Platform

Digitaria Chief Dan Khabie said he really knew that Invisible Children could be big after its first digital initiative – a program that initiated a humongous flash mob around the cause. The next stage was to create a “social donation platform,” the first of its kind, to raise money to build schools in Uganda.

To date, he says, the platform has raised $40 million to $50 million and build more than 1,000 schools in Uganda.

Interestingly, Khabie said Digitaria tried moving the platform “Schools for Schools” to Facebook, but that it “failed miserably,” because contributors preferred the uniquely branded style of its own social platform, so Digitaria moved it back.

 

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