Kohl's Takes On 'American Idol' Clothing Line

Ad Age, Wednesday, March 21, 2012 9:41 AM
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But, surprise, the latest extension of the popular "American Idol" TV show won't carry the program's name.

"We're working to make sure it lives independently from 'American Idol,'" said David Luner, exec VP-consumer products and interactive, Fremantle Media Enterprises, which owns the "Idol" franchise and produces it.

That said, the Authentic Icon fashion line will be incorporated into this season of "American Idol."

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