Gyro Names Hays Search Director
Ad shop Gyro has appointed Ethan Hays as search director. Hays, a 10-year search engine marketing veteran, joins gyro from Uptake Networks, a unit of Groupon, where he was director of revenue. Prior to Uptake, he was Principal SEO Engineer at search optimization firm Stone Temple Consulting. Hays has worked with clients such as Procter & Gamble and United Healthcare, as well as a variety of technology startups.