• Marketing Week , Thursday, March 22, 2012 3 AM

Speaking on Wednesday at the Guardian Changing Media Summit in London, Johnston Press CEO Ashley Highfield says the UK’s largest regional newspaper publisher hopes to get 25% of its revenues from digital within the next three years, up from the current 5%. To that end, the new strategy looks to bring new readers to the local press and halt declining print revenues.

The publishing group is set to launch a number of paid-for iPad apps and free mobile apps as it rolls out its new strategy. Johnston Press has no plans to adopt a paywall model as it looks for new revenue streams however, which Highfield said would be “dangerous” as its content would be less discoverable by search and social channels.

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