Sky Announces Now TV, First Internet TV Offering

It will let users access its movies and sport through any broadband Internet-capable device and compete with the likes of Google TV, Apple TV, LoveFilm and Netflix. Major pay-TV players have struggled to compete with VoD the latter offer full packages at £5-7 per month. Some customers find that more appealing than paying Sky TV £30+. This may plug that marketing hole.

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