Jaguar And Land Rover Go To China

The Detroit Bureau , Friday, March 23, 2012 10:10 AM
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British maker Jaguar Land Rover is the latest to ink a deal with Chinese partner Chery. But Paul Eisenstein wonders if, with the Chinese market possibly slowing, it isn't just a bit too little too late. 

The deal with China's Chery Automobile Company will lead to the production of Jaguar and Land Rover vehicles, as well as powertrains, at a facility there. China has outsold the U.S. for the last several years. Eisenstein points out that the specifics have yet to be announced and will be subject to approval by Chinese regulators, meaning the whole thing could drag on for a while. Fuji Heavy Industries has been waiting since last year for the go-ahead on a deal that would lead to production of its Subaru line in China.  Nonetheless, officials at India’s Tata Motors, which owns JLR, expressed optimism.

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