Boston-based full-service ad shop Fuseideas has been appointed North American agency of record for Bermuda Tourism after a review. The annual budget for the account is $13 million, according to the client.
Wayne L. Furbert, Bermuda’s Minister of Business Development and Tourism, said the search committee was impressed with the agency’s proposal that included a mix of segmentation, media, technology, creative and social marketing, “all seamlessly brought together.”
Furbert also cited the agency’s experience in the category, which includes work for the Maine Office of Tourism, Massachusetts Office of Travel and Tourism and Visit Florida.
Dennis Franczak, founder and CEO of Fuseideas, said that campaign elements for Bermuda Tourism account would include creative across all channels, advanced mobile and Web technology, in-depth analytics and campaign optimization and social marketing integration.
Fuseideas has annual billings of around $50 million. In addition to Boston, it has offices in Los Angeles, Portland, Maine, and Prague. Clients include Adidas, ESPN, HBO Latin America and Univision.
New work for the Bermuda Tourism account is expected to break in May.