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GDN Changes Will Make More Than Cents

  • PPC Hero, Monday, March 26, 2012 1:05 PM

Google made a "massive update" to the Google Display Network that MediaPost reported last week, but Sean Quadlin details the changes and what it means for paid-search marketers. One of the more important changes, he writes, supports a visualization tool that shows the reach of each type of targeting across display campaigns.

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