News Brief

Ipsos, Innerscope Team For 'emoTV': Measure Unconscious Response To TV

Media researcher Ipsos MediaCT has teamed with neuromarketing researcher Innerscope Research for emoTV, a new system measuring both the conscious and unconscious responses of the audiences of TV shows. The system combines three distinct methods -- unconscious biometric measurement, national survey data, and “biometrically informed” focus groups -- to measure how specific target audiences respond to a new TV pilot or recurring TV shows.

Tags: research, tv
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