News Brief

Ipsos, Innerscope Team For 'emoTV': Measure Unconscious Response To TV

Mar 26, 2012, 7:21 AM
  • Comment
  • Recommend
Subscribe to MediaDailyNews

Tags

Media researcher Ipsos MediaCT has teamed with neuromarketing researcher Innerscope Research for emoTV, a new system measuring both the conscious and unconscious responses of the audiences of TV shows. The system combines three distinct methods -- unconscious biometric measurement, national survey data, and “biometrically informed” focus groups -- to measure how specific target audiences respond to a new TV pilot or recurring TV shows.

Be the first to comment on "Ipsos, Innerscope Team For 'emoTV': Measure Unconscious Response To TV"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent MediaDailyNews Articles

>> MediaDailyNews Archives