Less SPAM, More Social Phishing, IBM Finds
The volume of fraudulent SPAM email has decreased sharply in recent years, but the bad guys may just be shifting their tactics towards social media, according to a new report from IBM’s awesomely-named X-Force, the “X-Force Trend and Risk Report for 2011.”
The total volume of SPAM email plunged 50% from 2010-2011, the IBM council of superheroes estimates; progress was also made in areas like software vulnerabilities, with unpatched weak spots decreasing from 43% in 2010 to 36% in 2011, and exploit code, with the volume of new exploit code decreasing 30%. But all these gains were partially offset by a big increase in “social phishing” emails, which sucker the unsuspecting by impersonating email notifications from social media sites.
The IBM report states: “The volume of email attributed to phishing was relatively small over the course of 2010 and the first half of 2011, but phishing came back with a vengeance in the second half, reaching volumes that haven't been seen since 2008. Many of these emails impersonate popular social networking sites and mail parcel services, and entice victims to click on links to Web pages that may try to infect their PCs with malware. Some of this activity can also be attributed to advertising click fraud, where spammers use misleading emails to drive traffic to retail websites.”
It doesn’t help, of course, that people provide all kinds of sensitive information about themselves via social media, which the bad guys can use to craft ever-more-subtle attacks. Here IBM notes: “The amount of information people are offering in social networks about their personal and professional lives has begun to play a role in pre-attack intelligence gathering for the infiltration of public and private sector computing networks.”
Recent Social Media & Marketing Daily Articles
-
Social Nets Going to the Dogs, or Vice Versa May 20, 3:19 p.m.
Dogs are social animals, and some are doubtless the most important relationship in their owners’ lives; ...
-
Young Celebs Knock Social Media May 17, 3:12 p.m.
I don’t normally write about what celebrities are saying or doing, because I frankly don’t care. ...
-
Rise in Plastic Surgery Attributed to Social Media May 16, 12:32 p.m.
Social media seems to be driving an increase in plastic surgery, according to an annual survey ...
-
One in Three Social Marketers Dissatisfied with Results May 15, 11:38 a.m.
One in three marketers who use social media for advertising say they aren’t satisfied with the ...
-
Younger Investment Pros Get Info from Social Media May 14, 4 p.m.
Younger investment professionals are more likely to use social media as a source of information for ...
-
Moms Stressed Out by Pinterest May 13, 4:06 p.m.
While Pinterest might seem like a place for caring and sharing, the female-dominated social network is ...
-
Social Media Makes It Harder to Move On When Relationships End May 10, 12:49 p.m.
Whether you are dumped or the dumper, most people will readily agree that it’s difficult to ...
-
Terrorism Study Examines Self-Radicalization via Social Media May 9, 3:30 p.m.
The Canadian government is funding a study that will examine how individuals embrace radical ideologies leading ...
-
Small Biz Embracing Social Marketing; Location-Based, Not So Much May 8, 2:18 p.m.
Small businesses have embraced social media marketing in a big way, but aren’t nearly as keen ...
-
Woman Facebook Stalks Self to Frame Ex's New Girlfriend May 7, 3:42 p.m.
Oh, what a tangled web we weave in pursuit of love! Or maybe not that tangled; ...


Be the first to comment on "Less SPAM, More Social Phishing, IBM Finds"
Leave a Comment