Arbitron To Change Way It Measures Minority Audiences
New York Times, Tuesday, March 27, 2012 4:32 PM
As part of a California lawsuit settlement, radio ratings service Arbitron agreed to change its method of counting minority audiences.
Instead of using landline telephones to recruit users of its Portable People Meter -- which the suit alleged caused "stations serving blacks and Latinos [to suffer] lower ratings" -- the company will now "reach listeners by address and make other steps to represent minority groups," writes Ben Sisario.
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