Digital part of TV's upfront? No breath-holding, please!
When will digital online sellers really be part of TV's big upfront selling process? Don't look for big changes anytime soon.
"We can't wait for the upfront, clients want results tomorrow," says Quentin George, chief innovation officer of IPG Mediabrands, speaking at the 4'As Transformation LA event. "[But] it's not to say it isn't relevant anymore."
Josh Jacobs, president of Accuen Media says, for many in the digital space "the upfront process is an add on."
Brian Lesser, chief executive officer of Xaxis, says, "We speak to a lot of advertisers about shifting spending. [One of the problems are] there is not enough quality video."
Kurt Unkel, executive vp and general manager of Audience On Demand of VivaKi Nerve Center, says the reality is that upfront will continue to happen. At this point, "being part of the dialogue is important."
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
Recent Show Daily Articles
-
AdStack's Reiser Offers Takeaway Quick Hitter May 4, 11:30 a.m.
In a trenchant tweet, AdStack CEO Evan Reiser summarizes the key takeways from the Email Insider ...
-
Stewart: McKinsey Offers Emailers Food For Thought May 4, 11:23 a.m.
Trendline Interactive's Morgan Stewart says he was inspired at the Email Insider Summit by Draftfcb executive ...
-
Data Mining, Relevancy At Scale Key Email Marketing Themes May 4, 11:14 a.m.
At the Email Insider Summit, Rapleaf CEO Phil Davis says he's taking away from the conference ...
-
Monday Morning Mobile Meeting Scheduled At Care.com May 4, 11:03 a.m.
Now for the finale, the last panel in the Email Insider Summit. Panelists are charged with ...
-
Adconion's Currie Says "Don't Be Deceptive" May 4, 10:39 a.m.
As big brands consider performance marketing, Adconion Direct's Amanda Currie says hurdles in convincing them include ...
-
Beyond.com Exec: Consider "Relevant Time" For Email Programs May 4, 9:48 a.m.
Beyond.com's Geri Weltz says at the Email Insider Summit that if a company can't capitalize on ...
-
AdStack's Reiser: "Best Metric You Can Use Is Revenue" May 4, 9:42 a.m.
At the Email Insider Summit, Beyond.com's Geri Weltz says the company has an in-house content management ...
-
Twitter Feeds In Email Offer Opportunties To Build Engagement May 4, 9:24 a.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel will now try ...
-
Google Analytics Has Been Helpful At PaperStyle May 4, 9:14 a.m.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has ...
-
Grocer Offers David & Goliath Story May 4, 8:56 a.m.
David Grocer, a PaperStyle.com executive, is kicking off the third day of the Email Insider Summit ...
Be the first to comment on "Digital part of TV's upfront? No breath-holding, please!"
Leave a Comment