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'Variety' Suitors? Mag Sags, Hails Sale

  • The Wrap, Wednesday, March 28, 2012 3:32 PM

Who will buy the iconic but struggling Variety, which publisher Reed-Elsevier recently put on the block? Lucas Shaw and Sharon Waxman ask analysts for their take, and come up with a host of potential owners and possible scenarios.

Our favorite (if unlikely) guess: "someone willing to overpay, like a Russian oligarch interested in attending the Oscars."

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