Correction: Visible World Patent Enables More Efficient Bandwidth

  • March 29, 2012

The March 29 Media Daily News article "Visible World To Increase Bandwidth" incorrectly stated that the Adtag Adcopy brand belongs to Visible World. Adtag/Adcopy is a Comcast Spotlight brand, and Visible World “automates” campaign executions to enable the use of Adtag Adcopy by multiple MSOs. In addition, Time Warner Cable is not an investor in Visible World -- it is actually Time Warner Investment, which is part of Time Warner corporate. Also, Visible World is not increasing bandwidth, as the headline implied. Visible World’s 16th patent enables operators to make more efficient use of bandwidth, while delivering addressable advertising.

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