• Advertising Age, Thursday, March 29, 2012 4:12 PM

While magazines increased their digital circulation by 125% in the second half of 2011, "digital remains about 1% of magazines' total paid and verified circulation," writes Nat Ives, reporting on a new analysis by the Audit Bureau of Circulations.

In fact, much digital circulation was actually "paid for by businesses for promotional purposes" so readers could sample the product, according to Ives."Individually paid circulation was just 24% of Maxim magazine's digital total in the second half, for example, and 25% of Seventeen's digital total."

So despite magazines appearing on tablets and e-books, "it appears that print will remain publishers' core business for some time to come," writes Ives.

Read the whole story at Advertising Age »