TubeMogul To Offer Nielsen 'GRPs' To Online Video Advertisers

Recent Online Media Daily Articles

• Network Advertising Initiative Proposes New Mobile Privacy Rules  May 22, 9:03 p.m.
  Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ...
• Entertainment, Travel Bet On Mobile Banners  May 22, 4:16 p.m.
  Banner ads have long been the whipping boy of online advertising, and the same is now ...
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone  May 22, 2:51 p.m.
  Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
• Good TV Content Trumps On, Whether Trad TV Or Streaming  May 22, 2:42 p.m.
  While consumers continue to perceive TV programming as superior in quality to that of online fare, ...
• Google Releases Self-Serve Display Benchmark Tool  May 22, 2:02 p.m.
  Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ...
• Twitter Brings Lead Generation To Tweets  May 22, 1:14 p.m.
  Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ...
• DigitasLBi, Razorfish Tap Execs For Global Ops  May 22, 11:26 a.m.
  Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ...
• More Consumers Turn To Mobile To Research, Book Travel   May 22, 8:53 a.m.
  More than half of consumers used a mobile device to book travel in the last 90 ...
• Showrooming Overhyped, Mobile Key To Shopping Purchases  May 22, 8:53 a.m.
  Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ...
• Shopping App Swirl Adds In-Store Capability  May 22, 8:53 a.m.
  Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...