BlackBerry Exits U.K. Consumer Market
BlackBerry is going back to its roots in focusing on business users after failing to compete with Apple, Samsung and the like in the consumer world. The company says it will still have a consumer operation, although this is likely to be tailored to business people. No word on whether BlackBerry’s “biggest ever marketing campaign” for the launch of its BB10 operating system will be scaled back or cancelled altogether.
Parent company RIM is now undergoing a “comprehensive” 10-week strategic review that could result in a sale, partnerships, licensing or joint ventures. RIM report a net loss of $125 million last quarter, versus a profit of $934 million the previous year. BlackBerry sold 11.1 million phones in the quarter through March 3. By comparison, Apple sold more than 37 million phones in the last three months of 2011.
Recent Around the Net In Brand Marketing Articles
-
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ... -
IBM's Watson Supercomputer As Marketing Consultant May 22, 8:05 a.m.
At the IBM Smarter Commerce Global Summit in Nashville this week, IBM plans to launch the ... -
Nutella Shuts Fan Site, Opens Social Media Nightmare May 22, 8:05 a.m.
Brands as disparate as Coca-Cola and Marmite embraced fan sites. Nutella maker Ferrero’s has gone the ... -
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ...
Be the first to comment on "BlackBerry Exits U.K. Consumer Market "
Leave a Comment