Pinterest Leads Consumers From Pin To Purchase
Marketers may soon add Pinterest into their attribution strategy. Studies have demonstrated the social site's ability to generate leads. Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a Pinterest account have purchased a product after seeing a picture on the site.
The PriceGrabber survey of 4,851 U.S. online consumers conducted between March 13 and 26 reveals that respondents who purchased a product based on seeing it strictly on Pinterest were asked to select all items purchased: 33% said food and cooking; 32%, fashion and clothing; 30%, home decorating; and 26%, crafts.
Some 37% of Pinterest account holders log in a few times weekly and most have created between two and five Pinboards; 28% said they log in a few times a month; 15%, once daily; 10%, a few times a year; and another 10%, numerous times a day.
When Pinterest account holders were asked how many Pinboards they have created, 29% said between two and five; 26%, between six and 10; 19%, none; 16%, one; and 10%, more than 10.
Searching for recipes remains the favorite interest. Some 70% of Pinterest account holders cite cooking and recipes as the top item pinned. When respondents with a Pinterest account were asked to select all of the types of items they pin, 70% cited cooking inspiration and recipes; 65%, home decorating; 53%, craft ideas; 41%, fashion and shopping ideas; 34%, entertaining ideas; and 33%, gardening.
Even with all this action and multiple surveys chronicling success on Pinterest, there's still a lot of room for growth. Some 58% of consumers do not have a Pinterest account. Some 32% said they are not familiar with Pinterest. Of the respondents who do not have an account, 89% do not plan to sign up for one.
Facebook and Twitter remain more popular than Pinterest. Of the survey respondents with a Pinterest account, 98% said they also have a Facebook and/or Twitter account. Of those respondents with a Facebook and/or Twitter account, 77% said they do not log in to Pinterest more than Facebook and/or Twitter; 12% said they log in the same amount, and only 11% log in to Pinterest more.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Pinterest Leads Consumers From Pin To Purchase"
Leave a Comment