India Goes After U.S. Junk Food
Forbes , Monday, April 2, 2012 10:12 AM
Major U.S. junk food brands are the focus of a truth in labeling campaign in India that charges companies like PepsiCo and McDonald’s with “falsely advertising” their fat-, sodium- and sugar-soaked ingredients.
India’s leading research and advocacy organization on health and the environment, Center for Science and Environment, has tested 16 popular brands, accusing most of them with misleading the public through wrong health claims and insufficient labeling. PepsiCo, Nestle, McDonald’s and KFC denied that they were misleading the public with their labels.
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