Around the Net
YouGov To Track UK Social Media Feed For Brands
- The Scotsman, Tuesday, April 3, 2012 3 AM
The polling firm will gather data in real time in order to help companies see a clearer picture of what people are saying about them on Twitter, Facebook and other social networking sites. YouGov has a panel of 426,000 people that it uses for UK market research; this is taking the research farther. The pollsters said investment in this and other new products plus overseas expansion pushed profits down 9% in the six months until 31 January.
