Skype Launches Outdoor Campaign in UK

“When did it become OK to text Mum happy birthday?” asks a $12 million marketing campaign that began on Monday. The outdoor effort dares people to consider the quality of their personal communications and introduces the tagline, “It’s time for Skype”. Taking a swipe at Twitter, another line proclaims, “140 characters doesn’t equal staying in touch”. The effort may be adapted for other markets if the first phase is a success.

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