Skype Launches Outdoor Campaign in UK

Ad Age, Tuesday, April 3, 2012 3 AM
  • Comment
  • Recommend
Subscribe to Online Media Daily Europe

“When did it become OK to text Mum happy birthday?” asks a $12 million marketing campaign that began on Monday. The outdoor effort dares people to consider the quality of their personal communications and introduces the tagline, “It’s time for Skype”. Taking a swipe at Twitter, another line proclaims, “140 characters doesn’t equal staying in touch”. The effort may be adapted for other markets if the first phase is a success.

Read the whole story at Ad Age »

Be the first to comment on "Skype Launches Outdoor Campaign in UK "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Europe Articles

>> Online Media Daily Europe Archives