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Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
- NYSportsJournalism.com , Tuesday, April 3, 2012 10:45 AM
Eighteen months after signing a deal with the NFL, Nike officially took over on April 1 as the league's official uniform outfitter. The five-year deal, signed in October 2010, sees Nike replacing Adidas division Reebok as the official uniform provider. Nike jerseys will be unveiled April 3, be available for pre-order April 15 and for sale April 26. Marketing support will include TV, print and Internet.
