Heineken Touts Newcastle Brown Ale
Just Drinks, Tuesday, April 3, 2012 10:45 AM
The U.S. arm of Heineken is launching TV ads for its Newcastle Brown Ale with the message that it is “100% honest” with consumers.
Heineken USA said the campaign, titled “No Bollocks,” includes digital and in-bar advertising, as well as on-trade elements, events, social media and PR activities.
“With this campaign we are going to be very honest with our consumers,” said Charles van Es, brand director for Newcastle Brown Ale at Heineken USA. “Our guys know it when they are marketed to, so we believe it’s time for a beer brand to give it to them straight.
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