• by Erik Sass  @eriksass1, April 5, 2012

New York, New Yorker Lead ASME Finalists

The American Society of Magazine Editors has revealed the finalists for the 2012 National Magazine Awards, listing 52 titles across 20 categories, chosen from among 1,804 entries from 270 publications.

As in previous years, The New Yorker and New York made a particularly strong showing, with six nominations each. Other magazines receiving multiple nominations include GQ, with five; Wired, with four; and The Atlantic, Esquire, Harper’s Magazine, Bloomberg Businessweek, National Geographic, Real Simple, Time, and the Virginia Quarterly Review, with three nominations each. A number of titles received two nominations.

For general excellence in print, general-interest magazine finalists include Bloomberg Businessweek, GQ, New York, The New Yorker and Vice. For general excellence in women’s magazines, finalists include Glamour, More, O, The Oprah Magazine, Real Simple and W. The lifestyle general excellence finalists include Bon Appetit, Country Living, Garden & Gun, House Beautiful and Texas Monthly.

In the design category, finalists include Bloomberg Businessweek, GQ, Interview, New York, and Wired. Photography finalists include GQ, Interview, National Geographic, Virginia Quarterly Review and Vogue. For reporting, finalists include The New Yorker, with two nominations, The Atlantic, Los Angeles and Vanity Fair. 

ASME also revealed the finalists for the “Magazine of the Year” category, honoring excellence in print and digital platforms. The finalists in this overall category are Esquire, New York, The New Yorker, Popular Mechanics and Time.

The awards presentation, sponsored by ASME in association with the Columbia University Graduate School of Journalism, is scheduled for May 3. The full list of finalists in all categories is available on the ASME Web site here.

Bonnier Taps Pulse for Mobile Distribution

Bonnier Corp. is making 20 publications available on Pulse, a mobile app designed to make it easier to consume news on mobile phones and tablets. The move follows a test run with Popular Science beginning in July 2011; since the number of Pulse subscribers for Popular Science has risen from 60,000 to over 3 million. The expanded partnership will make 19 other Bonnier titles available on Pulse, including American Photo, Conceive, Field and Stream, Garden Design, Outdoor Life, Parenting, Popular Photography, Saveur, Scuba Diving, Ski, Skiing, Sound + Vision, TransWorld Surf and Working Mother.

BHG’s Must-Have Recipes App Is Must-Have

Better Homes & Gardens is making strides in the mobile arena, with over 1 million downloads for its revamped iOS Must-Have Recipes app after just four months, according to MIN Online. Drawing recipes from the Better Homes & Gardens New Cookbook, the app also offers 75 how-to-videos, a personal notes section, and customizable recipes, MIN reports. It also includes a “favorite recipes” section and a shopping list function.

Parenting Launches “The Moment”

Bonnier Corp.’s Parenting Group and Hallmark have unveiled a new six-month-long campaign focused on helping parents capture and share the “moments” of family life. The campaign includes print, digital and social media elements, leveraging blogs, Facebook, Twitter, online video, contests, Pinterest, and mobile apps, among other channels. An online “Moment Mosaic” contest gives parents the opportunity to see their candid photos appear in Parenting and on Parenting.com, while a “Moment Video Maker” tool enables users to create interactive video montages of their favorite photos.

Parenting.com is also launching “365 Moments Blog,” a new blog featuring the photography and insight of mom blogger Jennifer Johnson, who chronicled a year of her daughter’s life with a daily photo and blog post. Hallmark is also sponsoring a “Quote of the Day Mobile App,” available for the iPhone, which give users tips and daily quotes on celebrating everyday moments.