RadioShack Taps Grey As Lead Agency
RadioShack Corporation, has tapped Grey New York as lead agency on its creative account. The assignment, with spending estimated at more than $200 million, had been handled by Sausalito, Calif.-based Butler, Shine, Stern & Partners, which decided against accepting an invitation to take part in a review for the account.
In other agency news, Bridgestone Americas Tire Operations has chosen Leo Burnett Worldwide, Chicago as the creative agency for its Firestone tire and Firestone Complete Auto Care brands. And Sara Lee named Butler, Shine, Stern & Partners as AOR for Hillshire Farm.